When game designer and entrepreneur Henk Rogers first encountered Tetris at the 1988 Las Vegas Consumer Electronics Show, he immediately knew it was special. "It was just the perfect game," he recalls. "It looked so simple, so rudimentary, but I wanted to play it again and again and again … There was no other game demo that ever did that to me." Rogers is now co-owner of the Tetris Company, which manages and licenses the Tetris brand. Over the past 30 years, he has become almost as famous as the game itself. The escapades surrounding his deal to buy its distribution rights from Russian agency Elektronorgtechnica (Elorg) were dramatised in an Apple TV film starring Taron Egerton.

Where I live, the leaves are falling in droves and the Glasgow rain is turning them into slippery mulch that makes every trip to the shops an obstacle course. But one hallmark of autumn is missing: a promising run of new video games to cosy up with as the nights lengthen. Usually this is when the end-of-year rush starts, but not in 2022. It's as if the video games industry is giving us a little extra time to watch the absolute circus that UK politics has become in recent months. The actual reasons for this relative drought are manifold, boiling down to the delayed effects of Covid-era development and, well, money.

With the range of technology that marketers can use for both content marketing and generating new content ideas, it's no surprise that content generation itself can and would benefit from the use of Artificial Intelligence (AI). At okwrite, we engage the support of an AI-powered brand to guide our content creation. But there are additional technologies that use AI to actually write the content. This kind of technology for content marketers is still in its infancy and it has been interesting as a company to witness its evolutions. Considering the importance of creating original content, we thought it would be best to create a piece that takes a dive into content generation and AI.

One of Microsoft's artificial intelligence systems has conquered the 1980s video game Ms. Pac-Man. The team, from Microsoft-owned Canadian AI firm Maluuba, achieved the perfect score of 999,990. The software giant said that the method deployed in the game could also be used for teaching AI agents to perform complex tasks to help humans. However, Prof Nello Cristianini, a computer scientist from University of Bristol, sounded a note of caution. "It is exciting that so much progress is happening today in AI, however we should remember that historically AI has not always been able to replicate results in games when transferring methods to real world problems. This should be kept in mind whether we talk about Jeopardy, Chess, Go or Ms. Pac-Man."

Nobody wants to confront the idea of their own obsolescence. Still, sitting across a desk from Kris Hammond, in his office overlooking the lake shore in Chicago, it is hard not to at least have a sense of the inevitable. Hammond is the co-founder and chief scientist of a company called Narrative Science, which, among other things, has worked out a way of teaching machines how to write journalism. At the moment, the computers' output is limited to basic sports reports and business news. But Hammond is convinced this is only the beginning.